My Plan to Revitalize Warren County Tourism and Diversify Our Economy
Warren County is sitting on untapped potential. In 2024, Virginia welcomed 114.5 million visitors, who spent over $35 billion and generated a $53.3 billion economic impact statewide. That spending supported 328,365 jobs and brought in more than $3.3 billion in state and local tax revenue.
The problem? Warren County isn’t getting a big enough share of that pie — and we can change that.
I’m not just saying we need to “do better.” I have a concrete plan to make it happen.
Step 1: Launch a Targeted Tourism Marketing Campaign
We will create a professionally managed marketing effort that focuses on:
Promoting our outdoor recreation, historic sites, and small-town charm
Partnering with local businesses to offer packages that encourage visitors to stay longer
Leveraging social media, regional tourism alliances, and targeted advertising to reach high-value visitor groups
Step 2: Develop Year-Round Attractions
We can smooth out seasonal tourism swings by:
Supporting events and festivals in all four seasons
Expanding recreational opportunities like guided outdoor adventures, cultural programs, and arts events
Partnering with private investors to create attractions that fit our community character
Step 3: Diversify Our Economic Base
Tourism is vital, but it’s one piece of the puzzle. My plan also includes:
Targeting industries that match our location, workforce, and quality of life
Working with state and regional economic development agencies to attract new employers
Streamlining county processes to make Warren County a business-friendly place to invest
Step 4: Demand Transparency and Accountability
Every tourism and economic development initiative will include:
Clear performance goals and timelines
Public reporting on spending and results
Regular opportunities for residents to provide feedback and ideas
This isn’t just talk — it’s a roadmap to grow our revenue, create jobs, and keep more of our young people here in Warren County.
If we follow this plan, we can transform Warren County from a hidden gem into a leading Virginia destination and a thriving place to live, work, and visit.
📽 Watch my full video below